iComfort

iComfort® by Serta® is by now well established and recognized brand within memory foam mattresses. It includes 2 collections: the original iComfort® Collection and the premium iComfort® Directions™ Collection.

iComfort® by Serta® features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. It is made with Cool Action™ gel memory foam for enhanced cooling comfort and more support. 25 years limited warranty.

The iComfort® Directions™ is a premium memory foam mattress line featuring the first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. It features 4 exclusive technologies to balance comfort, support and temperature regulation. It starts with a new Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface. Beneath this layer is a new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body. Next, a breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Finally, the Pods™ gel-activated support layer works with the Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge. 25 years limited warranty.

iComfort Product Lines

Genius Everfeel

Memory Foam NEW

Insight Everfeel

Memory Foam NEW

Savant EverFeel

Memory Foam NEW

Prodigy EverFeel

Memory Foam NEW

Renewal Refined

Memory Foam Active

Wellbeing Refined

Memory Foam Active

EFX Aura

Memory Foam Active

EFX Intellectual

Memory Foam Active

EFX Brilliant

Memory Foam Active

EFX Visionary

Memory Foam Active

Directions Inception

Memory Foam Active

Directions Reinvention

Memory Foam Active

Directions Acumen

Memory Foam Active

Directions Epic

Memory Foam Active

Savant

Memory Foam Discontinued

Prodigy

Memory Foam Discontinued

Insight

Memory Foam Discontinued

Genius

Memory Foam Discontinued