iComfort® by Serta® is by now well established and recognized brand within memory foam mattresses. It includes 2 collections: the original iComfort® Collection and the premium iComfort® Directions™ Collection.

iComfort® by Serta® features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. It is made with Cool Action™ gel memory foam for enhanced cooling comfort and more support. 25 years limited warranty.

The iComfort® Directions™ is a premium memory foam mattress line featuring the first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. It features 4 exclusive technologies to balance comfort, support and temperature regulation. It starts with a new Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface. Beneath this layer is a new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body. Next, a breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Finally, the Pods™ gel-activated support layer works with the Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge. 25 years limited warranty.