LAS VEGAS - Memory foam leader Tempur-Pedic aims to pump up its sales this year with the introduction of two high-end airbeds topped with its trademark Tempur memory foam. The Tempur-Choice Collection, featuring the Supreme at $3,499 and the Luxe at $3,999, is launching here and is part of an ongoing push by the company to drive retail profitability at the premium end of the bedding market. "Your bed. Your way," is the tag line for the new airbed offerings.

The six-chamber airbeds, offering head, lumbar and foot adjustments, give each sleeper the opportunity to choose from more than 100 settings, far more than a well-known competitor's beds, which feature single air chambers on each side of the bed, Tempur-Pedic officials said. Each Tempur-Pedic airbed has three adjustable chambers on each sleeper's side.
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