Serta reported that starting this May, it will give retailers another way to sell the all-new iComfort® gel memory foam and iSeries® hybrid mattress lines. The Serta VIP Rewards consumer loyalty program will invite those who purchase any iComfort or iSeries mattress to enroll and earn up to $1,000 towards their next Serta mattress purchase.

“Consumer confidence is increasing and the pent-up demand for durable goods is at an all time high,” says Andrew Gross, senior vice president of marketing for Serta. “This presents a tremendous opportunity to drive more traffic and close more sales at premium price points. Our VIP Rewards program is designed to do this while promoting ongoing consumer loyalty to Serta and their retailer.”